Description

In this concept project, I explored how Applewood could elevate its brand presence and make a memorable impact on store shelves. With a mission rooted in celebrating and conserving Australia’s unique landscapes, I designed an identity and packaging design that reflects their values and engagingly tells their story.

The approach highlighted the landscapes inspiring each gin. We emphasised the significance of conservation and Applewood’s dedication to protecting these natural wonders. Each design element was crafted to tell a story, connecting consumers to the distillery’s purpose and the beauty of the environments they champion.

The outcome is a visually compelling and meaningful brand identity that captures attention and sparks curiosity about the exceptional gin inside. By intertwining Applewood’s passion for nature with striking visuals, the packaging stood out for the right reasons, inviting consumers to experience and support the distillery’s conservation efforts.